Convergent landscape. 39 and a half as (multi) promotional intertext

Authors

  • Katarzyna Kopecka-Piech

DOI:

https://doi.org/10.15503/jecs20102.139.155

Keywords:

media convergence, new media, media landscape, convergent intertext

Abstract

The purpose of this article is to provide a broader characterisation of the media convergence strategy applied by producers of the Polish commercial television station (TVN) series 39 and a half (39 i pół). In order to examine the convergence strategies of production, distribution, promotion and media usage, this paper analyzes metaphors of landscape, terrain, map and simulacrum. Moreover the concept of convergent (inter)text is proposed. In the case study of 39 and a half the author examines three main strategies implemented by the creators: the promotional virtualisation of reality, making virtual reality more real, and multiplied fiction. Transmedial and synergetic brands illustrate the hybridisation of the convergent and integrated media landscape.

Downloads

Download data is not yet available.

Downloads

Published

2020-01-17

How to Cite

Kopecka-Piech, K. . (2020). Convergent landscape. 39 and a half as (multi) promotional intertext. Journal of Education Culture and Society, 1(2), 139–155. https://doi.org/10.15503/jecs20102.139.155

Issue

Vol. 1 No. 2 (2010): Journal of Education Culture and Society

Section

Articles

License

CC-BY

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal. All authors agree for publishing their email adresses, affiliations and short bio statements with their articles during the submission process.